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There are two Pennywises, and they look almost nothing alike. Which one you're building is the first call, before size or budget.
Bill Skarsgård's 2017–2019 films put the silver-grey Victorian clown everywhere; the 1990 miniseries is Tim Curry in bright yellow. They share a name and little else on the rack, so pick the version first, then build the face and suit around it.
Spirit Halloween
Price
$59.99
Sizes
S/M and L/XL
Material
Officially licensed (2017 IT); polyester jumpsuit and gloves; latex mask
Spirit's $59.99 Classic is the complete kit — jumpsuit, gloves, collar, and a latex mask, all officially licensed 2017-IT.
Officially licensed; Trick or Treat Studios latex mask with faux hair, foam-cushioned, full pullover
Trick or Treat Studios makes the face upgrade — $79.99 at HalloweenCostumes.com, latex with faux hair and screen-accurate detailing, a clear step up from a costume-shop mask.
Smiffy's; lightweight jumpsuit, neck ruffle, and waistcoat; 1990 Tim Curry version; no mask
Smiffy's set nails the 1990 Tim Curry look — $49.99 at Target for the bright-yellow jumpsuit, ruffle, and waistcoat. No mask, and Toynk ships it, not Target.
What Spirit’s licensing buys on the Classic is color consistency. Silver-grey is the exact shade a piece-by-piece clown build gets wrong, and here the jumpsuit, collar, and mask all match it.
It’s the only costume in this comparison that puts both the mask and gloves in the box, at $59.99.
The included mask is costume-grade latex: it looks like Pennywise, though it won’t pass for screen-accurate up close.
For most buyers, this is the whole costume in a single order.
HalloweenCostumes.com is where the face gets serious. Its Trick or Treat Studios Supreme mask runs $79.99. That buys you a full latex pullover with faux hair and the cracking-makeup detail along a receding hairline. That’s the closest off-the-shelf option to Bill Skarsgård’s screen face.
Buyers who own it call the quality and likeness well above what they expected. One flags that the lips and the forehead line can look purple where the films run red.
It covers the whole head: no mouth opening, and the eye holes are small.
The move is to pair it with Spirit’s jumpsuit: costume-grade suit, screen-grade face.
Target carries the Pennywise that Spirit and HalloweenCostumes.com don’t: the 1990 Tim Curry version. Smiffy’s bright-yellow jumpsuit, three orange pom-poms, ruffled cuffs, and matching waistcoat rebuild the original miniseries clown rather than the 2017 redesign, for $49.99.
It’s the jumpsuit only; add the face separately.
One thing to know going in: the costume ships from Toynk, a third-party seller on Target’s marketplace, not Target itself.
For anyone who pictures Pennywise as Tim Curry and not Bill Skarsgård, this is the one.
Spirit Classic costume: two broad sizing tiers, S/M and L/XL; size to the larger measurement if you fall between.
Trick or Treat Studios Supreme mask: one size, a full-head latex pullover with foam cushions inside.
Target Smiffy’s 1990 suit: adult sizing via Smiffy’s size guide. It’s the jumpsuit, ruffle, and waistcoat only; plan the mask and gloves separately.
Also available, not anchored here
Amazon is the budget floor and the fast-shipping option:
Licensed Rubie’s sets — including the Grand Heritage line — and standalone masks cover both the 2017 and 1990 looks, often cheaper than the licensed kits here.
The trade-off is consistency: licensed-versus-generic listings shift week to week, and the cheap sets approximate the look rather than nail it.
We don’t anchor a verdict on Amazon, and the links earn us nothing. Use it as the price floor, not the build we’d point you to first.
Guide freshness date: June 3, 2026 · Price freshness date: June 3, 2026