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By Conor Ward · Last updated June 11, 2026
Morticia Addams pulls steady demand every Halloween, and the look is forgiving:
a long, fitted black gown and long center-parted black hair make the Addams matriarch obvious on sight, whichever film or series you picture.
That simplicity means the gown is the whole decision.
The screen details are small: the slim silhouette, the "M" necklace, a center part.
So the choice comes down to fit, fabric, and which version throws in the necklace.
Spirit's $39.99 dress is the value pick — velvet, long sleeves, and the inscribed 'M' necklace the others leave out, in sizes to a 2X.
See it at Spirit Halloween →RaveKittywear's velvet gown is the upmarket version of the look — XS–XXL with a puddle train, at $157.99.
See it at RaveKittywear (Etsy) →A long black dress you already own, a center part, and a bold red lip get most of the way there. Morticia is more silhouette and attitude than any specific garment.
Spirit’s classic Morticia dress ($39.99) is the value play, and the one detail that sets it apart is the inscribed “M” necklace in the box: the screen accent the other mass kits leave you to source yourself.
It’s a pullover velvet gown with tattered hem and sleeve detail, long-sleeved and floor-skimming, in adult sizes through a 2X. Shoes and a wig sell separately, which is standard for the look.
For most people putting Morticia together, this is the dress: cheap and complete on the essentials.
For an upmarket take, RaveKittywear’s gothic velvet gown runs $157.99.
It’s a long-sleeve fit-and-flare in four-way-stretch velvet with a dramatic puddle train, and it comes in a genuine size run, XS–XXL, with custom sizing on request. Two notes from buyers: the neckline sits a touch higher than the photo, and the gown ships from Bulgaria on a 6–10 day window.
Guide freshness date: June 11, 2026 · Price freshness date: September 3, 2026. Stores set their own prices and may change them — the “See it at” links go to the live listing.
We name the pick. The list tells you when it stops being possible to get it in time. Get the printable order-by calendar — the last safe day to order at every major store, on one sheet — then the confirmed dates and a couple of reminders as the deadlines hit each October.
Here’s your order-by calendar.
Download the order-by calendar (PDF)Bonus: the easy DIY costume cheat-sheet (PDF)
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